Uniqlo x Smiski

Pastel ice cream packaging design with retro typography on pink background
Pastel ice cream packaging design with retro typography on pink background
Pastel ice cream packaging design with retro typography on pink background

project overview

The collaboration between Uniqlo and Smiski brings a combination of whimsy and minimalism to the established clothing brand. To capture this feeling, I wanted to use the neon green color pallete of the Smiski toys along with the red and gray color scheme of Uniqlo. I designed a prototype mockup of a pop-up event using 3D modeling software such as Sketchup and D5 as well as promotional materials such as posters, packaging, and a graphic tee

project type

Brand Identity

year

2024

my role

Graphic Designer

client

Uniqlo

Hand holding waffle cone with three scoops of colorful pastel ice cream
Hand holding waffle cone with three scoops of colorful pastel ice cream
Hand holding waffle cone with three scoops of colorful pastel ice cream
Close-up of hand holding pink ice cream cone against pastel background
Close-up of hand holding pink ice cream cone against pastel background
Close-up of hand holding pink ice cream cone against pastel background
Macro shot of pink ice cream texture with creamy details
Macro shot of pink ice cream texture with creamy details
Macro shot of pink ice cream texture with creamy details